This feature, which originally appeared in 12th Man Magazine, is brought to you in conjunction with the 12th Man Foundation
Named in honor of Texas A&M’s famous 12th Man tradition, the 12th Man Foundation strives to continue Texas A&M’s athletic success by funding scholarships, programs and facilities in support of championship athletics. From a vision in the late 1940s to the introduction of The Championship Vision in 2000 and the successful funding and completion of numerous athletic facilities that have dramatically enhanced the landscape of Aggie Athletics, the 12th Man Foundation has become one of the most successful and well-respected fundraising organizations in all of college athletics.
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ARTIE AND DOROTHY McFERRIN
honoring the donors who are reshaping Kyle Field
Thanks in large part to the continuing generosity of Artie and Dorothy McFerrin, Texas A&M’s athletic department and the 12th Man Foundation have spent almost a decade funding, building and assembling key facility pieces to an elaborate championship puzzle.
The McFerrins have contributed seven-figure gifts in support of numerous athletic facilities, such as the McFerrin Indoor Athletic Center, the Cox-McFerrin Center for Aggie Basketball, the Bill Byrne Student-Athlete Center at Olsen Field at Blue Bell Park and the R.C. Slocum Nutrition Center. Since 2005, the McFerrins have contributed roughly $25 million to A&M athletic projects.
Overall, Artie and Dorothy have donated more than $40 million to Texas A&M for education initiatives, the chemical engineering department and athletics.
From an athletics standpoint, Artie McFerrin views all of the previous donations he’s made and the facilities that have been constructed as a result of those gifts as the border—or the edge pieces—of a monstrous and magnificent jigsaw puzzle. Other interior pieces have also been added over time, leaving one major hole to complete a masterpiece of top-flight facilities that could propel A&M into an elite status among all major athletic departments across the country.
According to McFerrin, the $450 million redevelopment of Kyle Field is a game-changer for A&M athletics nationally. And in typical fashion, Artie and Dorothy stepped forward again to provide one of the lead gifts for the facility by purchasing the rights to one of the Founders Suites on the west side of Kyle Field.
“We’re very excited about the project,” said Artie McFerrin, who is No. 1 on the 12th Man Foundation’s Priority Points listing. “We believe this is the final piece. We’ve been building the facilities we need to compete, and the stadium is going to be our financial future. With the SEC Network starting up, with so many games on television and with the high-definition technology of those televisions, we really need to give people a great experience when they come to the stadium. With the new stadium and all the amenities, we will provide fans a number of reasons to continue coming to Kyle Field as opposed to staying home to watch a game on TV.
“In particular, I am really excited about the suites and clubs in the redeveloped Kyle Field because they give friends and families a great place to gather and socialize. You can start the day tailgating together and then come into the stadium and continue to visit, enjoy premium food and so forth. Every game-day becomes a celebration. At the same time, all the premium facilities are raising more money for Texas A&M athletics. The redeveloped stadium will generate more revenues for athletics and will also aid in our recruiting efforts for many years to come. And all of the other sports at A&M depend on football to generate money, so this is much more than a football-only fundraising project.”
McFerrin, who currently serves as the chairman of the 12th Man Foundation’s Board of Trustees, says he and Dorothy have long been inspired to make major capital donations in support of athletics because of the positive national publicity that outstanding sports programs can bring to Texas A&M University.
Successful sports teams can generate a tremendous amount of exposure for the entire university, which was certainly the case last year. On Jan. 18, 2013, for example, A&M officials announced that the end of the Aggies’ 2012 football season—the school’s first in the SEC and one that culminated in Johnny Manziel winning the Heisman Trophy and A&M trouncing Oklahoma in the Cotton Bowl—translated into $37 million in media exposure.
Likewise, success on the athletic fields can inspire young students to pursue becoming a full-time student at a particular university. That was the case with Artie McFerrin.
In mid-November 1955, McFerrin attended his first major college football game. McFerrin, then a seventh-grader, made a bus trip from his home in Beaumont to Houston’s Rice Stadium as part of a school-sponsored field trip.
- Artie McFerrin
He entered the stadium with no allegiances to either school. But after A&M rallied for three touchdowns in the final three minutes to secure a 20-12 win over Rice, McFerrin went home as a dyed-in-the-wool Aggie fan.
“From that point forward, I started actively following the Aggies,” McFerrin recalled. “Six years after I attended my first Aggie football game, I followed my heart to Aggieland and became a student at Texas A&M.
“My father dropped me off in 1961, and he wished me good luck before driving home. I was totally unprepared for college, being on my own or enduring life in the Corps of Cadets. Surviving those first two years in the A&M Corps of Cadets was not easy, but those experiences taught me some valuable lessons about myself—lessons I would file away and reference years later when I decided to start my own business.”
McFerrin earned a degree in chemical engineering from A&M in May 1965, married Dorothy in 1966 and earned his graduate degree from A&M in 1967. He then accepted a job at Shell Oil in Deer Park, and the couple’s first child, son Jeffrey, was born in 1969.
“We had money in the bank, we had a sense of security, and we had peace of mind,” said McFerrin, who also has a grown daughter, Jennifer. “Life was going along smoothly, but in 1971, when I was 28, I was laid off by Shell. I was simply a victim of budget cuts and economic hard times. It could have been an ego-shattering, confidence-crippling time in my life. Instead, it was one of the greatest blessings that ever happened to my career and my confidence.”
In need of some sort of employment, McFerrin took a sales job with Success Motivation International, Inc. (SMI), which was based in Waco. SMI was the first company to condense self-help books and record them on records and cassettes. The product line included courses and programs in leadership development, goal setting, attitude, management training and more.
McFerrin spent nearly two years with the company, but he says he was such a lousy salesperson that he almost completely drained his personal savings.
“But those two years with SMI were absolutely invaluable to my career,” he said. “As I crisscrossed greater Houston in an attempt to sell SMI materials, I began listening to the best motivational speakers on the planet on cassette tapes in my car. I became a student of success. I read the books. I listened to the tapes. Then I read the books and listened to the tapes over and over to program them into my thinking.”
The programming paid off after he left SMI and first became an independent engineering consultant before opening his own company on Jan. 1, 1975 on a shoestring budget.
“I decided I could start making my own, specialized custom chemicals,” McFerrin said. “I believed my company could fill a niche. Large companies make large volumes, and sometimes it is much more economical for them to have smaller volumes of chemicals made by outsourcing them. I decided I could start a business that outsourced those chemicals, and for the first time in my life, I had a strong mental attitude.”
He started plant production on March 15, 1975, and things began falling into place. Business was booming, but on Jan. 8, 1978, McFerrin’s plant burned down during the coldest winter in the history of Houston.
“The fire was a test of my faith, and it cost me more than $500,000 to rebuild the plant,” he said. “It took us a year or two to return to some level of stability, as nearly all the employees quit after the fire. Despite all the obstacles, we eventually came back stronger than ever before. All that mental programming paid off many times over.”
McFerrin has continued to be a great student of success. While he has continued his personal education throughout the years, McFerrin always credits A&M for helping to establish his personal foundation for long-term success. And he continues to be impressed with the high quality of students who are attracted to Texas A&M.
“To me, Texas A&M is the best hope in the state and even in the country for the future,” McFerrin said. “A&M is a magnet for people with great values and high character. Like athletics attracts young people who want to win and excel, Texas A&M attracts young people who are generally goal-oriented and committed to making a difference. Dorothy and I have always been impressed with the young people who attend A&M, and I really think athletics is one of the primary ways Texas A&M is broadcast and publicized to the rest of the nation.
“We’re happy to do our part to support the stadium redevelopment for many reasons. We were perfectly happy with the suite we have in The Zone, but we are pleased to be able to do our part. Once it’s completed, the stadium is going to be a great situation for a lot of people, and it is going to place A&M on a higher level than ever before.”