Athletics Coaching Staff
Jeff Schmahl
Senior Associate Athletic Director, External Operations

Jeff Schmahl is in his 10th year at Texas A&M and serves as the Senior Associate Athletic Director for External Operations.

His duties include overseeing media relations, game operations and events, marketing, 12th Man Productions, the Lettermen's Association and radio/television broadcasting.  In addition, he works closely with the Texas A&M Ticket Office, the 12th Man Foundation, Texas A&M Sports Properties, the Southeastern Conference and University Administration in the promotion of Texas A&M Athletics.

Schmahl is also the administrator that oversees the Aggie men's and women's golf and tennis teams.

During his time at A&M, the Aggies have shattered attendance records in every sport.  Building on the great traditions at Texas A&M, his marketing and game day enhancement contributions include 12th Man Productions, the Aggie Fan Zone, the Spirit Walk, 12th Man Rewards Program, and the Lone Star Showdown. 

In 2005, Schmahl coordinated and oversaw a $13-million big screen project that brought video boards and ribbon boards to Kyle Field and Reed Arena, as well as a new big screen at Olsen Field and a new portable big screen which is used at soccer, track and field, baseball and softball games.  In addition, Schmahl negotiated a $62-million multi-media contract with Texas A&M Sports Properties, a division of Learfield Sports.

Prior to Texas A&M, Schmahl spent 10 years in the University of Nebraska Athletic Department, where he specialized in promotion, marketing, and image enhancement of Husker Athletics.  As the Director of HuskerVision he coordinated big screens, video production and television show production.

Schmahl worked the 2002 Winter Olympic Games in Salt Lake City, serving as a producer for the big screen events in Olympic alpine skiing and snowboarding at the Park City and Deer Valley ski resorts.

From 1999-2000, Schmahl served as president of IDEA, a group that represents big screen operators in the NFL, NBA, NHL, Major League Baseball and colleges and universities across North America.

Schmahl is a native of Grand Island, Nebraska, and spent 14 years working as a sportscaster for KOLN-TV in Lincoln. He received numerous state and regional awards for his work as a sports reporter and producer.

A four-year letterwinner for the University of Nebraska tennis team, Schmahl graduated with a bachelor's degree in broadcast journalism. He and his wife, Maria, have a son, Zachary, who owns the cookie store "Schmackary's" in New York City.


Position: Senior Associate Athletic Director, External Operations
Phone: (979) 845-1030
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